PARIS, FR / ACCESS Newswire / December 17, 2025 / Lilly's Club, the nomadic ultra luxury entertainment concept founded by Adam Demarle and Hugo Dutheil, is rapidly emerging as one of the most influential experiential brands at major global events. Following a high impact presence at the 2025 Monaco Grand Prix and a full takeover of the closing weekend of Paris Fashion Week, the company is positioning itself to reshape the landscape of modern hospitality and cultural programming.
A Strategic Position in the Global Event Economy
Lilly's Club operates at the intersection of nightlife, luxury branding, and large scale cultural events. By activating inside legacy institutions such as the Fairmont Monte Carlo and Pavillon Ledoyen, the brand embeds itself within the most economically significant moments of the year for fashion, luxury, and entertainment.
For Paris Fashion Week, Lilly's returns to Pavillon Ledoyen from October 2 to 4 with a three day format that officially closes the season. The programming integrates Michelin starred gastronomy with headline international music acts and is supported by major luxury partners including Belvedere Ten, Dom Pérignon, and Armand de Brignac.
The brand's approach positions Lilly's as a premium cultural product that luxury houses, global talent, and high profile audiences actively seek out.
Monaco Grand Prix as a High Impact Case Study
During the 2025 Monaco Grand Prix, Lilly's transformed the Fairmont Monte Carlo into one of the most visible cultural hubs of the weekend. A private gala with Black Coffee generated one of the most widely circulated images of the event featuring Travis Scott, Rampa, and Black Coffee together.
The guest list reflected the club's influence and included Naomi Campbell, Kylian Mbappé, Lewis Hamilton, Future, OBJ, and Alec Monopoly.
Strategic partnerships with Cincoro, Belvedere Ten, and Boutsen Classic Cars activated throughout the weekend illustrate Lilly's expertise in combining brand presence with emotionally resonant cultural moments.
A Proven Track Record With Global Talent
Since its inception, Lilly's Club has hosted a roster of high profile performers including Travis Scott, Black Coffee, Peggy Gou, Marco Carola, Rampa, Solomun, and Central Cee. The events consistently attract influential cultural figures such as Neymar Jr, LeBron James, and Hailey Bieber who have become part of the club's loyal audience.
This combination of elite guest profiles and globally recognized artists reinforces Lilly's position as a destination for cultural relevance and industry visibility.
Founders With Complementary Expertise
Lilly's Club is driven by the combined strengths of its founders.
Hugo Dutheil, an alumnus of the London School of Economics, brings analytical discipline, strategic insight, and cultural understanding shaped by years embedded in London nightlife.
Adam Demarle, with a background in fashion aligned hospitality and the production of major Paris Fashion Week after shows, contributes creative direction, network intelligence, and operational leadership.
Together, they have positioned Lilly's Club as a leader in ultra luxury entertainment with a model that merges cultural credibility, high level partnerships, and meticulous execution.
Media Contact Details:
Lilly's Club
Eve Lacroix
info@lemonagency.fr
Paris, France
SOURCE: Lilly's Club
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