Auros Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping ToolConsumers are increasingly encountering AI-generated ads but remain wary of whether products marketed with AI will match their descriptions, according to new research from Auros, the human network behind AI.
Auros Launches AI Relationship Quality (ARQ™), a New Benchmark for the Human Side of AI Experiences
Auros, the human network behind AI, today announced AI Relationship Quality (ARQ), a new benchmark that diagnoses how well an AI experience is working for the people using it. Delivered by Auros’ Professional Services team, ARQ extends the traditional AI eval model, which tests accuracy, efficiency, and safety, to also test human relationship elements like trust and affinity.
