Articles from Mediaocean

Mediaocean, the foundational partner for omnichannel advertising, today announced that Michael Kassan, founder and CEO of 3C Ventures, has joined its Board of Directors as Vice Chairman. Kassan will play a key role at a pivotal time for the advertising industry’s shift toward AI-powered and connected systems, helping to guide Mediaocean through its next phase of strategic growth as the independent technology uniting brands, agencies, publishers, and partners.

Mediaocean, the foundational partner for omnichannel advertising, today released findings from its 2025 H2 Market Report, offering insights into the most pressing trends shaping advertising in the second half of the year. Drawing from a global survey of hundreds of marketing professionals, the report reveals a clear shift from experimentation to execution, with CTV, AI, and identity as core pillars of growth. Marketers are leaning into personalization, performance, and connected systems to fuel cross-channel, full-funnel strategies.

Mediaocean, the foundational partner for omnichannel advertising, today announced key leadership promotions for Prisma. As global advertising spend approaches $1 trillion and marketers demand unified, efficient solutions, Mediaocean has elevated Drew Kane and Stephanie Dorman to support Prisma’s global expansion and product innovation. Kane will serve as Chief Product Officer, and Dorman as Chief Operating Officer, both reporting to Ramsey McGrory, who was recently appointed President of Prisma.

Mediaocean, the foundational partner for omnichannel advertising, today announced the promotion of Ramsey McGrory to President of Prisma, the industry’s trusted platform for integrated media buying, optimization, and execution. In this role, McGrory will oversee the continued growth and expansion of Prisma for global customers and partners.

Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments.   

For the third consecutive year, Mediaocean achieved high ranking, driven by strong corporate culture and leadership.

Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital channels

Flashtalking becomes the first ad serving platform to leverage RampID for advanced creative optimization, cross-device measurement, and secure ad performance

NEW YORK, Dec. 03, 2024 (GLOBE NEWSWIRE) -- Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants to integrate and offer the company’s market leading ad tech solutions, Flashtalking and Protected by Mediaocean, for ad serving, creative optimization, paid social optimization, fraud detection, and brand safety.

Marketer feedback points to dissatisfaction with current ‘negative’ verification model

Flashtalking Creative Ad Tech Recognized Separately by Independent Research Firm and Trusted Software Marketplace

Omnichannel advertising and multi-ID approaches drive industry momentum

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Flashtalking by Mediaocean, the leading independent platform for creative personalization, orchestration, and intelligence, today announced the latest release of its enhanced Social Ads Manager, powered by Hypermode™. This innovative solution is proven to streamline and optimize workflow across multiple social platforms.

Expanded Executive Team Reflects Growth and Adoption of Creative Ad Tech and AI

Rapid marketer adoption of Flashtalking Creative Ad Tech and AI fuels industry momentum

Mediaocean, the mission-critical platform for omnichannel advertising, today announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its market leading solutions to more customers in a range of key markets around the world. The agreements provision for primary ad serving, creative personalization, cross-channel measurement and verification across open web display, mobile, audio, video, digital out-of-home, and connected TV.

Creative Ad Tech platform ranked Leader in Cross-Channel Advertising and several other categories based on authentic customer reviews

Focus on employee experience propels Mediaocean and Flashtalking in prestigious industry rankings

Survey of 1,000+ leading brands, advertising agencies, media providers, and tech companies signals innovation and creativity will prevail in 2024 as marketers increase spending across all channels

Brown previously served as Senior Vice President of People and Culture and led employee development and DEI initiatives

Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers

NEW YORK, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer. The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems. During that time, Galassi has led a series of critical activities spanning financing, acquisition, and innovation.

Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities

NEW YORK, June 21, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok.

Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024

Former Global CMO of General Motors joins board of leading omnichannel advertising platform to support breakthrough innovation and growth

Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics on viewability and protection from invalid traffic, including fraud

Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at scale

NEW YORK, Jan. 23, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today was named again to the Ad Age Best Places to Work for 2023 in the advertising technology category. Factors ranging from training and benefits to corporate culture and leadership were considered for the company to garner its top ten overall ranking, and top three in ad tech. This award reflects Mediaocean’s continued focus on creating a culture of innovation and equity – made possible through its learning and development programs, affinity groups, and global philanthropy efforts, among other initiatives.

NEW YORK, Jan. 11, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced it has earned the 2023 Top Workplaces USA award, issued by Energage, a purpose-driven organization that develops solutions to build and brand Top Workplaces. Several components of Mediaocean’s workplace culture and an array of programs were taken into consideration for this achievement, which recognizes the company for its commitment to strategic innovation and continually embracing change.

End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies

NEW YORK, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced a new partnership with the Ad Council. Under the new arrangement, Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns. As a result, the Ad Council team can deploy audience-based strategies at scale for all its campaigns, accessing best-in-class creative decisioning and personalization capabilities and tools, to make the most of its donated programmatic media inventory.

NEW YORK, Oct. 25, 2022 (GLOBE NEWSWIRE) -- (EIN) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced the launch of its product training certification program, supported by Credly’s digital badging service. The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.

Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews