Viad Corp Common Stock (VVI)
Competitors to Viad Corp Common Stock (VVI)
Freeman Company
Freeman Company is a major player in the event services industry, offering a wide range of services similar to those of Viad Corp through its various segments, such as event management and experiential marketing. Freeman focuses on creating comprehensive event experiences with a strong emphasis on technology and design, which allows it to attract large corporate clients looking for innovative solutions. The company's established reputation and extensive resources provide a competitive advantage in terms of brand loyalty and market reach.
GES
GES specializes in providing event management and services with a strong focus on design and digital integration, directly challenging Viad Corp's offerings. The company differentiates itself through its innovative marketing solutions and technology-driven approaches in event execution, making it attractive to clients looking for cutting-edge event experiences. While GES has a competitive edge in technology and creative solutions, Viad Corp maintains a strong brand in certain segments, allowing it to compete effectively in the marketplace.
Informa PLC
Informa PLC offers a diverse range of services, including event management, content creation, and academic publishing. As part of its event services, Informa hosts large-scale conferences and trade shows, competing directly with Viad Corp through its extensive event portfolio and established relationships within various industries. Informa's ability to integrate events with educational content and its broad geographic footprint provide it with a significant competitive advantage over Viad Corp, as it can offer added value to clients seeking holistic solutions.
Messe Frankfurt
Messe Frankfurt is one of the world's largest trade fair organizers, competing with Viad Corp primarily in the realm of large international exhibitions and trade shows. The company boasts a broad portfolio that attracts diverse industries, leveraging its extensive facilities and experience in the global market. Messe Frankfurt's established global presence and strong networks provide it with a competitive advantage, often enabling it to secure larger event contracts than Viad Corp.
Reed Exhibitions
Reed Exhibitions operates on a global scale, organizing numerous trade shows and events across various industries. The company competes with Viad Corp through its extensive portfolio of events and its expertise in international exhibitions. Reed's global presence and ability to leverage synergies across its international events give it a competitive edge, allowing it to attract a diverse client base and draw international attendees, which can be a key differentiator in the event management space.